Online Education App (iOS first)

PRD — Product Requirements Document

Research —

Quantitative research & benchmarks

Our hypotheses are based on prior experience with education products, open-source studies, business needs and constraints, and the overall readiness of the audience for private remote learning

Among the many well-established and widely recognized educational projects, notable examples include VIPKid, GLG, Byju’s, and CodeMonkey. One of the most prominent trends — and the foundation of several Asian unicorn startups — is children’s English-language learning (for example, VIPKid). For people in China, the challenge of learning foreign languages remains highly relevant, especially given the high cost of traditional offline education.
Within the vast amount of information in the market, it is still possible to identify truly meaningful and effective solutions whose impact extends far beyond investment metrics

In the near future, up to 90% of all education
is expected to move online

Quantitative Research \ Source \ 2020
Study of Parents Using Online Educational Platforms — HSE University

A sample of 1,000 parents

88% of parents consider it important

that the platform provides access to consultations. This need aligns with a key trend in e-learning — the ability to receive immediate feedback

Nearly 70%

would like their child to study at home on an educational platform in addition to the school curriculum

As a user, it is important for me to personally choose a teacher for my child so that they can effectively learn creative professions

As a user, it is important for me to choose a convenient time for additional online learning so that both my child and I feel comfortable and avoid stress

CJM